

A Fair Fight?
Big budget, high profile films like SUPERGIRL now face a problem such films have never faced in the past. It’s called YouTube. If you released a blockbuster 20 years ago, sure, word of mouth spread fast via text and voice, and that would affect the film’s performance. 40 years ago, word would have spread face to face and via voice over static phone lines. If the film was bad, it would have not been negatively affected by word of mouth anywhere near as quickly as 20 years ago,


















